Brazil’s first digital nomad village opens this month, here’s why you should go

Brazil is the first country in South America to offer a visa for digital nomad, and the first to create a digital nomad village.   –   Copyright  Canva

By Giulia Carbonaro  •  Updated: 13/11/2022

After living in lockdown for the best part of two years, the idea of packing a bag and moving to the other side of the world is very tempting – especially as the cost of living crisis bites.

If you’re able to work from anywhere in the world, you should consider doing so from sunny Brazil: the country has a thriving digital nomad community and plenty of things to see and do when you’re not working.

“Think of anything and you’ll find it in Brazil”, says Rafael Luisi, Assessor of Embratur’s Presidency, the Brazilian Tourism Board.

ADVERTISING

“If you talk about culture, we have it. We have the best gastronomy, and it’s very different from the south to the north. If you talk about ecotourism and nature, we have that too. When you think about Brazil, you think about sun and beach tourism. It’s much more than that.”

How can I become a digital nomad in Brazil?

The country’s digital nomad visa is called Temporary Visa VITEM XIV, and people can apply for it at any Brazilian consulate.

The visa costs €97 ($100 USD) on average, though it can vary, and lasts for one year, but can be extended for a second. During that time, you can leave the country and come back.

Among the most important requirements is proof of employment or a relationship with a company based outside of Brazil and a minimum income of €1,455 ($1,500 USD) per month, or a bank balance of €17,460 ($18,000 USD).

Is it expensive to live in Brazil?

Brazil isn’t the cheapest country in the world, or in South America. But the cost of living in Brazil is much lower than in European countries.

According to the website Expatistan, food is 101 per cent more expensive in France than in Brazil, while housing is 131 per cent more expensive and transportation 41 per cent more costly. Overall, the cost of living is 67 per cent more expensive in France than in Brazil.

In Germany, the cost of living is 74 per cent more expensive. While in Italy, it’s 46 per cent more expensive. In the UK, it’s 99 per cent more expensive.

When should I move to Brazil?

Between November and March, during the Brazilian summer, is usually the best time to go, though it’s also the time when most tourists travel to the country.

The weather is usually sunny and warm, perfect for hitting the beach after work. And in case you want to catch the world-famous Rio de Janeiro Carnival, you can do so in February.

During the Brazilian winter, temperatures are still quite warm compared to European standards, at an average of about 18 degrees Celsius.

Where should I stay in Brazil?

Brazil is a massive country, double the size of Europe. Every area is different, so deciding where to go might depend on your specific tastes and interests. But these four things are important to every digital nomad: cost of living, fast Wi-Fi, community, and nightlife.

For all these things, these are the best places to move to.

Pipa

The first digital nomad village in South America is going to be built in Brazil, in the small northeastern beach town of Pipa.

The village will be created by the Lisbon-based start-up NomadX, who have named the project ‘Nomad Village Brazil’. The village will offer a range of accommodation options and facilities for digital nomads (including a swimming pool), and will open this November, with an initial run until 30 April 2023.

“You have the beach just in front of you, with the water temperature at 24 degrees Celsius”, says Luisi, adding that the village is in a great location for visiting other states in Brazil.

Florianopolis

White sandy beaches, dramatic-looking mountains, and a buzzing nightlife: Florianopolis, an island in the south of Brazil, has everything a digital nomad could dream of.


Florianopolis has one of the most thriving digital nomads communities in the entire country.
Canva

This is probably why the city, considered a paradise on earth, is a favourite destination for digital nomads in Brazil. There’s a thriving digital nomad community here, and plenty of co-working spaces to meet like-minded people.

Jericoacoara

The small fishing village of Jericoacora, or Jeri, has grown in recent years, becoming a magnet for digital nomads looking to work while surrounded by the stunning natural beauty of this secluded beach town.

Encircled by stunning white sand dunes and crystal clear blue waters, Jeri is located in the middle of a preservation zone and it’s known to be a haven for kite and windsurfers

The small town of Jericoacoara is for those digital nomads looking to relax by the beach.Canva

Belo Horizonte

Belo Horizonte is a big city, but not as busyas Rio or Brasilia.

Living here would be less of a tropical dream and more of the perfect balance between work and fun, rest and productivity.

The city has a vibrant nightlife, with plenty of bar hopping and networking opportunities. On the negative side, working from a cafe isn’t really something people in Belo Horizonte do, so you might struggle to find a place to work outside of your apartment.

Brasilia

The charm of Brazil’s capital is often overlooked, but the city has a lot to offer. Brasilia’s construction was heavily influenced by the writing of Dom Bosco, an Italian monk who dreamed of a utopian capital city in the ‘New World’. Shaped like an aeroplane, the city is a UNESCO World Heritage Site, home to many impressive buildings, parks and unique architecture.

Brasilia’s Congresso Nacional is considered one of the most iconic building in the capital. Canva

The city is very safe and every embassy is based here, so if you only speak English, you’ll be just fine.

Rio de Janeiro

Once in Brazil, Rio is a must-visit. The city is just so representative of Brazil, and it’s the first place people think of when they imagine Brazil.

The traditional carnival parade in Rio takes place every year in February. Bruna Prado/AP

If you need to build up your confidence to move deeper into the more secluded spots in Brazil, Rio, with its several co-working spaces, cafes and the international community, is a great place to start.

São Paulo

If you want to be at the centre of life in Brazil, go no further than São Paulo.

The metropolis is the country’s economic powerhouse, and you’ll find plenty of start-ups, multinational companies and digital nomads

The Catedral de Se de São Paulo is one of the most majestic churches in the city. Canva

With so much to do, it’s almost impossible to be bored here, plus São Paulo probably has the fastest internet in the entire country.


BRAZIL
REMOTE WORKINGBEACHTRAVELDIGITAL NOMAD

Leave a Reply

Supplement Your Income

Unlock The Power Of Residual Income

Home-Based Travel Agents Wanted!!!!

  • Free Training and Certifications
  • Booking – website is included.
  • 100% Support
  • No Quotas, No Contract, No Pressure!

      MULTIPLE INCOME STREAMS

      Unlimited Income Potential-Never Ending Passive Residual Income

      Compensation Plan (plannetmarketing.com)

      Sign Up Today and start booking trips Tomorrow! @ https://www.plannetmarketing.com/digitalageprofessionals

      Willie Lumpkin

      731.334.2106

      New Orleans Holiday Cocktail Crawl

      There’s perhaps no place better than New Orleans for a holiday cocktail crawl. In addition to signature cocktails, festive decor is found in abundance throughout the French Quarter and Central Business District. Block out an afternoon or evening for the spots below, and please remember to drink responsibly on your crawl.

      Davenport Lounge Holiday Cocktail (Photo: Justen Williams)

      BAR MARILOU

      Bar Marilou may be the newest spot on this list, but it makes for an excellent starting point before heading off into the French Quarter. Enjoy a handful of holiday cocktails including Diable de Noël with vodka, ancho chili liqueur, Cynar, dark chocolate Godiva, pomegranate, cranberry, and disco snow.

      THE SAZERAC BAR

      Head to the Roosevelt Hotel next, first to ooh and ahh at their lobby decorated with over 60,000 twinkling lights. Then pop on over to The Sazerac Bar to sip on the Winter Old Fashioned, a holiday-spiced twist on the old drink with Buffalo Trace Bourbon, apple-clove syrup, and cranberry and orange bitters.

      Carousel Bar (Photo: Rebecca Todd)

      DAVENPORT LOUNGE

      Our next stop is the festive Ritz Carlton, which will be fully decked out for the season. Head to Davenport Lounge for jazz and a cocktail during your stop.

      CAROUSEL BAR

      Located inside Hotel Monteleone, Carousel Bar is as whimsical as it sounds. Add the lobby’s festive decor, and it makes for a perfect holiday cocktail setting. Enjoy the Reveillon Buttered Rum or Holiday Sidecar this December.

      French 75 Bar Holiday Cocktail (Photo: Rebecca Todd)

      FRENCH 75 BAR

      Arnaud’s French 75 Bar serves classic New Orleans cocktails and tasty bites, including their famous soufflé potatoes. Stop by to see which seasonal cocktails they have up their sleeve.

      BOMBAY CLUB

      This spot specializes in martinis, but we’d recommend the Brandy Milk Punch, a sweet, creamy Cognac drink perfect for the holidays.

      RIB ROOM

      Step inside the Rib Room at Omni Royal Orleans Hotel for a special holiday cocktail: Aged Creole Eggnog. Enjoy the notes of bourbon, Cognac, and dark rum all while cozying up to the bar. 

      For even more holiday cocktail ideas, and for everything Holidays New Orleans style, see here.

      Post Written and Produced by; neworleans.com

      Find the perfect accommodations & book NOW @ https://willielumpkin.inteletravel.com/booktravel.cfm

      Leave a Reply

      Urban Stroll…

      Houston TX…..H Town

      sometimes you just look up and you just SEE things….

      In my beginning attempts to enjoy this particular niche within the scope of “urban architectural street photography”(my terminology), I quickly realized that you must keep your head on a swivel.

      Keep an EYE out for perspectives that just jump out at you. They are everywhere, left, right, UP, and down. By the way; when they jump out at you, please UNDERSTAND, it came from “with-in.”

      This caught MY eye. The foliage seems to envelop the buildings in the background. Not only creating a natural frame but, also adding to the feeling of depth.

      I absolutely Love the color contrast in this shot. Looks like October to me, this was actually taken on Christmas Eve 2021.

      reflections everywhere….

      I shoot around water often, and the reflections always suck me in. Be careful, they will get you too!

      i call this “symmetrical lines”

      I have always been taught to use and follow lines. Which ones should I follow?

      sometimes i just get real crazy….for some reason i like it this way….

      When I returned to the hotel, downloaded, and began to sort, I realized immediately that CONTRAST identified with my Spirit. Light, Color, and Geometrical contrast is what made this shoot unique to me.

      When I continued to sort through, I realized that the sky was very flat. Actually, this is one of the first things I noticed when I began my stroll. I remember thinking, that “I will just add clouds during post-processing” Which is simple enough to do.

      So I added clouds to a few shots and realized that “I” liked the contrast between the structures and a blue sky. The results speak for themselves.

      I thoroughly enjoyed my stroll downtown ” H Town”. When you get to a place in life where you truly enjoy what you do; it truly brings your Being (YOU) to “Heaven On Earth”. I am truly GRATEFUL!

      Health Wealth & Love! Lump

      All photos were taken with Nikon Z6 (first generation mirrorless), coupled with a Tamron 24-70; F2.8)

      Leave a Reply

      Stats: Travel Demand High Among Americans, Despite Inflation

      By Newsdesk Aug 25, 2022 10:19am

      (Getty Images/metamorworks)

      Despite concerns around ongoing inflation, travel demand is not slowing down—in fact, Americans may be traveling more and farther this season. This was found in Tripadvisor‘s “2022 Fall Travel Index.”

      The study, which revealed what and where is hot for American travelers this upcoming season, is based on a combination of Tripadvisor’s first-party search and proprietary consumer sentiment data. It shows that while the busy summer travel season is coming to an end, Americans’ appetite for vacations is not over. Nearly two-thirds of U.S. respondents (61 percent) say that they are planning a fall trip this year, even if how they travel might change. 

      Transitioning from summer into fall, there are no indicators that travel demand, based on recent sentiment surveys, will subside any time soon amongst global travelers, especially Americans. To note: Nearly four out of 10 (37 percent) Americans still intend to travel as planned this fall, regardless of inflation. This marks an increase from the previous summer survey released in May 2022, which indicated that 32 percent of Americans still intended to travel as planned. Globally, Tripadvisor has seen a similar increase from the same summer survey: 30 percent of travelers surveyed said they intend to travel as planned from June through August, with an increase of 34 percent saying they intend to travel as planned from September through November, despite rising costs. While travel is seasonal, the month-over-month sentiment analysis further underscores that consumers still desire to travel despite inflation and fuel costs. 

      Because of the pent-up demand for vacation stemming from several years of pandemic restrictions keeping travelers close to home, Americans are cutting back elsewhere to ensure they can still budget a getaway. Half of Americans (50 percent) said that they plan to travel more this fall than they did during the same period last year and two-thirds (66 percent) plan to spend more. 

      The Tripadvisor “Fall Travel Index” indicates that spiraling costs won’t deter Americans from traveling this upcoming season. More than one-third (35 percent) will likely travel for shorter lengths of time and almost one-quarter (24 percent) said that they will likely travel somewhere closer to home than previously planned. 

      Just as they are globally, continuously rising costs are prompting American consumers to alter their spending habits, inclusive of adjusting their travel plans. Two-thirds (66 percent) of Americans ranked “Cost/Affordability” as the priority criteria in the trip-planning process and 45 percent say “Price” influenced their travel dates, demonstrating that while travel is still on the books, further indicating inflation is top of mind. 

      In keeping with the global trend indicated by this season’s Tripadvisor “Travel Index,” domestic trips remain the number one choice among U.S. travelers; more than four-fifths (81 percent) of Americans and almost two-thirds (60 percent) of global travelers surveyed will opt for domestic travel this fall. 

      The top domestic destinations for this fall, as revealed by Tripadvisor site data are:

      1. Las Vegas, Nevada*
      2. New York, New York*
      3. Orlando, Florida*
      4. Honolulu, Hawaii*
      5. Lahaina, Hawaii
      6. Key West, Florida
      7. Nashville, Tennessee*
      8. Myrtle Beach, South Carolina*
      9. New Orleans, Louisiana
      10. Miami Beach, Florida*

      (*Indicates cities that were also top 2021 domestic destinations)

      That all said, a compelling trend rises to the top: Long-haul air travel is back. Of those surveyed, more than 40 percent of American travelers will travel more than seven hours, and nearly half (49 percent) plan to travel by plane. Also, more than half (56 percent) of Americans plan to take a trip of at least four nights this fall—one-third (33 percent) plan to travel five or more nights—and Tripadvisor search underscores travel around the Labor Day holiday weekend to be the most popular time to get away. In comparison to the Fall 2021 Travel index which indicated that 68 percent of U.S. travelers surveyed last year opted for staycation-style travel close to home accessible by car or train, this year’s Fall Travel Index clearly indicates that Americans are ready for major trips. 

      Trending Destinations

      Internationally, the perennial Mexican resort favorite, Cancun, is the most popular destination among Americans traveling this fall. Entertainment and nightlife mecca, Las Vegas, came out on top for the most searched domestic U.S. destinations. 

      Of the locations which have seen the biggest year-on-year increase in searches on Tripadvisor by Americans for travel this fall, Turks & Caicos is at number one. Narrowing in on Labor Day weekend travel, Nayarit, Mexico, on Mexico’s scenic Pacific Coast just north of Puerto Vallarta, tops the list for strongest year-of-year growth. 

      Italy continues to dominate the top trending destinations this fall, with the picturesque cities ComoMonterosso al MareAmalfi, and Sorrento among the top 15 growing destinations for Americans this season. The emergence of trending destinations across the E.U. and APAC among U.S. travelers this fall is credited largely to COVID-related travel restrictions relaxing, allowing for greater ease of travel. 

      What entices Americans to travel? 

      When it comes to the most exciting components of a trip, the Tripadvisor Index revealed that the top five picks for Americans are food (54 percent), activities (52 percent), followed by people and scenery tied for third (48 percent), and weather (40 percent).

      Almost one-third (32 percent) said that the primary purpose of their trip is to enjoy dining and nightlife and nearly one quarter (24 percent) have booked restaurant reservations in advance. 

      Related Stories

      ASTA: DOT Must Remove Agent Responsibility for Refunds From NPRM

      Fall and Festive Travel Bookings Up 173% Over 2019: Virtuoso

      U.S. Travel Agency July Air Ticket Sales Increase 69 Percent YOY

      Virtuoso: 2023 Travel Sales Outpacing 2019

      Leave a Reply

      Tips + Trends

      Money-Saving Travel Tips with a Bonus: Getting to Know Your Destination Like a Local

      By  Jessica Rigg

      A few simple tricks can help save your wallet. (Illustration: Yeji Kim)

      There’s no doubt about it: Traveling on a budget can be tough. It requires diligent planning and research, flexibility, and a fair amount of creative thinking. But the good news is that the most budget-conscious options (from food to transportation) are usually the ones that allow you to best absorb the local culture.

      If your goal is to truly experience a place and its culture, all while saving money, here are some need-to-know tips.

      As always, check for travel guidelines and closures before planning your trip.

      Get Outside the City Center

      Cities certainly have their charms, offering the culture, diversity and energy that many travelers crave. But by venturing outside city centers (especially major capital cities), you’ll save money and likely get a more up-close-and-personal look at the way locals live.

      Restaurants, bars and cafés in further-flung neighborhoods and beyond into smaller towns generally charge much less than what you’d pay for a similar experience in a city. And because of the relative lack of tourists, you’ll have a better chance of interacting with people who actually live in your destination.

      Shop at Grocery Stores

      Going to the grocery store in a foreign country is one of the most interesting experiences you could hope to have as a traveler — it’s every bit as enriching as checking out an art museum or attending a local festival. Grocery stores can tell you a lot about the way people live. After all, these are the places that stock items that people seek out on a daily basis, not places that cater to tourists.

      You’ll also get an in-depth look at new-to-you products and produce. For example, Ecuadorean grocery stores and markets have a wide array of fruits that aren’t available in the U.S.

      Plus, if you have access to a kitchen during your trip (for example, if you’re staying at an extended-stay hotel), buying fresh, local ingredients and making your own meals can be a real money-saver.

      Eat Street Food

      Not only is street food affordable and widely available, but it’s also a fantastic way to gain access into a local culture since you’ll get to experience the way that the majority of people prepare and eat food.

      You may even find that a vendor uses recipes and cooking techniques passed down from generation to generation that help tell the story of a place. Stop at street carts where you see long lines of locals waiting, which is usually a reliable sign that the food is good.

      Check Out Lesser-Known Museums and Galleries

      While there’s certainly nothing wrong with visiting big-name museums when you travel (especially if you can take advantage of free days and nights), it’s often the lesser-known museums and galleries that offer cheaper admission prices and provide a more specific look at a place or culture.

      Smaller and less-popular museums tend to collect local history as opposed to housing global collections and exhibits — think the Musée Carnavalet in Paris, which is dedicated to the history of the city, as an alternative to visiting the Louvre.

      Spend Time in Public Parks

      People-watching in public parks is free, totally enjoyable, and a great way to observe parts of a community that you might not otherwise see — especially if you visit small neighborhood parks and green spaces, which are often the beating hearts of communities.

      You’ll likely have ample opportunities to strike up conversations with locals, and you’ll also get to experience the local flora and fauna.

      Volunteer

      Volunteering is a good way to travel cheaply while interacting with and giving back to a community. Just don’t fall for expensive, ineffective voluntourism programs; be sure to go through a reputable organization. AmeriCorps, Peace Corps, and Volunteers for Peace are all solid options.

      Take Local Transportation Instead

      Make it a point to use whatever form of public transportation locals use to get around. Ride the bus, take the metro or subway, or take a train. Not only is public transportation cheaper than renting a car, but it offers a rich, immersive look into everyday life.

      Walk Everywhere, as Much as Possible

      And of course, there’s no better way to soak up the sights and sounds of a new place than to walk the streets. Explore on foot as much as possible and you’ll feel your destination open up to you with every step.

      Leave a Reply

      St. Kitts & Nevis Scraps COVID-19 Vaccination and Testing Protocols

      By Newsdesk Aug 16, 2022

      St. Kitts

      The Federation of St. Kitts and Nevis has scrapped all COVID-19 related entry testing and vaccination protocols. The destination is open to both vaccinated and unvaccinated travelers, including citizens, residents and international tourists.

      Additionally, it will no longer be necessary for travelers to show proof of a negative COVID-19 test to enter St. Kitts and Nevis. This change has been introduced under the leadership and guidance of Dr. Terrance Drew, the prime minister of St. Kitts and Nevis, who also serves as minister of health.

      “The removal of entry testing and vaccination requirements comes at a time when traveler confidence is on the rise. The combination of increasing demand and more seamless travel processes will make St. Kitts even more desirable to visitors abroad,” said Ellison “Tommy” Thompson, CEO of the St. Kitts Tourism Authority. “We are pleased to communicate the removal of restrictions, which would improve the destination’s travel experience.”

      Good to know: Travelers considering a last-minute escape can book until August 30 and avail of St. Kitts’ summer promotion, “Sweet Side of Summer,” offering up to three nights free at participating hotels. Guests can enjoy a range of cultural, relaxation, culinary and outdoor adventure activities. The “St. Kitts annual Grill Fest” will be held in November, showcasing local grill masters, and F&B experiences.

      For more details, visit www.stkittstourism.kn and www.nevisisland.com.

      Related Stories

      Devon Liburd Appointed CEO at Nevis Tourism Authority

      St. Barth Hotel Launches Zero-Waste Cooking Class

      Rendezvous St. Lucia Rebranded as StolenTime by Rendezvous

      Jamaica’s Tourism Sector Nears Full Recovery From COVID Fallout

      Leave a Reply

      Earn Unlimited-Never Ending-Residual Income As A Travel Advisor

      Take a moment and think of what you want, and how you are going to get it. Regardless of what it is that you want, It will take MONEY to get there!

      “A feast is made for laughter, and wine maketh merry: but Money answereth all things”..Ecclesiastes 10:19 (yes, check your bible, it’s there)

      Money can’t buy you happiness, but if you are going to be happy you Will Need Money. Looking at people who have acquired great Wealth, I have recognized they basically have three things in common:

      1. Multiple streams of income

      2. Residual Income

      3. Unlimited, continous, never ending income

      Networking marketing (ie..Pyramid) has always gotten a bad rep. Let’s take a closer look;

      • # Low start-up cost
      • # Turn-Key (everything needed to get started built in price)
      • # Low monthly business expenses
      • # The opportunity to Franchise(without franchise cost)multiple sources of income (travel commissions, direct sales commissions, rep overrides)
      • # Never-ending residual income (make money once, and receive it continually)
      • # Worldwide market

      This being said I consider myself as being a very astute Entrepreneur who utilizes the tool of NETWORK MARKETING to acquire wealth. The Network Marketing tools I use are; PlanNet Marketing (continuous never-ending residual income), and InteleTravel (travel sales commissions)

      Direct Sales Commission

      The PlanNet Marketing Rep who sells the InteleTravel home-based Independent Travel Agency (“ITA”) business earns a direct sales commission. When you, as a PlanNet Marketing Rep, sell the InteleTravel Independent Travel Agency business (an ITA sale) for $179.95 and $39.95 monthly, you are paid a Direct Sales Commission of $50.00. There is no limit to the number of $50.00 Direct Sales Commissions you may earn.

      Build a Rep Organization and Earn Override Commission

      The PlanNet Marketing Rep, in addition to selling the InteleTravel business opportunity, may also choose to build a Rep organization and earn override commissions on Reps in their organization who do the same.

      PlanNet Marketing offers the Rep who chooses to build a team and Rep organization, financial freedom and flexibility in achieving that goal. As a team-building Rep, you are provided with an online, feature-rich Virtual Office, complete with all of the marketing and sale tools and support that you need to grow your business. When you enroll someone as a PlanNet Marketing Rep (initial fee $19.95 and $19.95 monthly*) and they make an ITA sale, you, as their Sponsor, are paid a 50% Match ($25.00) on their ITA sales. There is no limit to the number of 50% Match Commissions ($25.00) you may earn. And that’s just the start!

      As you continue to enroll Reps, and they, in turn, do the same, your team grows and so does your earning potential. As your business grows, you become eligible for increased levels of earning. Click here for our exceptional compensation plan and explore the many benefits available to you as a PlanNet Marketing Rep.

      PlanNet Marketing is committed to your success. We want you to live life the way YOU want to live it, to achieve financial security on your terms, and to improve your life and the lives of others. 

      Leave a Reply

      The Power of Choosing a Niche

      Travel insights from Elisa Parhad, contributor to The Compass

      It might seem counterintuitive but focusing on a specific corner of the market — whether that be multi-generational travel, cruising or European vacations —is key. Doing so can turn your travel agency into a powerhouse, enabling your business to attract more clients, while showcasing you as an expert in a specific area. You’ll also spend less time researching trips as you continue to build your knowledge about your specific target audience and their needs.

      This philosophy is one that Sharon Little, Owner of Bespoke Travel Group, always believed. She knew that, at some point, she would become known for a niche of her own. After all, she had always worked in one, initially in sports travel in the United Kingdom, and then in romance travel thereafter. But an even more specific corner of the market became clear in 2011 on a trip to Jamaica.


      Creative Photoshop Compositing Course


      “I noticed at every property I visited, there were several weddings each day,” says Little. It turns out that Jamaica is one of the easiest places for Americans to get married legally, and the island offers several other perks for couples, including tropical vibes and close proximity to the East Coast and Midwest. Little also loved the island, so the decision she made was easy: her agency, Bespoke Travel Group (formerly known as Wedding and Honeymoon Travel Group), would focus on couples headed to Jamaica for weddings or honeymoons. “It was my niche within a niche,” Little jokes.

      For three to four years, Little only booked these two types of trips, despite getting inquiries for other destinations. Working with top suppliers and vendors, she quickly achieved her goal and became the leading agency for weddings on the island. Although Bespoke Travel now offers trips to a variety of other islands and Mexico, Little is first and foremost an authority on Jamaican romance travel.

      “If you’re good at what you do, and you have that knowledge, you become the authority for that niche and the go-to person,” said Little. “Not only were we getting referral business from our customers, but the partners that we worked with often recommended us to their clients, too.”

      By zeroing in on a specific travel segment, Little’s reputation precedes her. Her job also requires far less research than if she were booking for a broader range of destinations, saving her valuable time on a day-to-day basis.

      “We know what time the sun sets and what time the sun’s actually going down. We know how windy that location is. We know how long it’s going to take the bride to get from her room to the altar and we know what the walkway looks like. Essentially, we know every minute detail. To me, that’s a huge benefit I can offer clients,” Little says. “It also makes the job exponentially easier. Once you have your niche down, you basically know everything, or the majority of the knowledge that you need for every single inquiry.”

      Another advantage of a specialization is that competition is reduced and the return on budgeting dollars — because they are focused — is higher. “I’d much rather be laser-focused on a smaller audience but convert them to clients at a much higher rate,” says Little.

      How to find your own niche

      This starts with discovering your passion. Little suggests asking yourself what you enjoy selling. Whether it is retreat trips for artists, deep-sea fishing excursions or heritage travel to Eastern Europe, it is crucial that you truly enjoy that type of travel and crafting those itineraries.

      “If you’re a generalist right now, look at all the different types of travel you are booking,” Little suggests. “Maybe you love planning European itineraries or multi-generational families getting together and having a great experience. Regardless, it must be something you really love. If you aren’t excited about it, it’s not your niche.”

      Next, research the market to understand if you can make a living on that slice of the pie. Is it big enough? Is it already saturated? In finding or developing your niche market, ensure it has accessible customers, room for growth, and no dominant competition.


      CODIJY Colorizer Pro (shareasale.com)


      Identifying and researching areas you are passionate about can be the fun part. Where most advisors get stuck is committing to their chosen niche. For a period, this likely means turning down work and getting through a hard transition period with a lower income stream. In Little’s case, she planned for a slow period of three to six months — the approximate amount of time it took her to change her message and let it filter down to her target customers. The success that followed is a testament to the idea that the foundation for a great business takes time and patience.

      Little’s advice to weather the transition is to be prepared for short-term losses, partner with the best vendors and suppliers, and keep your eye on the long game. Now with 10 years of business behind her, she says the payoff is worth the initial hardships she had to overcome. Luckily for her, in just 12 to 18 months she was pulling in over a million dollars in revenue.

      Get your message out there

      Like so many elements of business today, social media is a key to keeping clients informed of any pivot your agency makes. Use these channels to communicate what your agency is learning and where it is going. “You’re just trying to get the word out there,” says Little. “’Hey, I’m doing this class today,’ or, ‘Hey, I’m in this destination today, and I’m learning about this.’ It’s about involving them in your learning process. In keeping them updated and letting them know what it is that you’re doing, you’re developing your education and keeping clients informed.”

      When Little was starting out, social media wasn’t what it is today and she didn’t have a significant following. She turned to referrals, which is another classic tool to help grow a niche market. In the world of romance travel, it is likely that every bride getting married knows at least three other brides getting married within a couple of years. Little seized on that opportunity. “We would go to our brides with a referral program and ask them if they knew anyone getting married or getting engaged,” she explains. “We would ask them if they knew anyone or heard of anyone who’s looking for this type of service, to please keep us in mind. And, that has worked really, really well for us.”

      The work of having an agency focused on a niche isn’t done after you have a regular roster of clients booking trips. Tending to your niche is just as important as committing to it. “It’s a partnership and a relationship that needs continuous nurturing,” says Little. “There’s high turnover in the hotels and the wedding teams, and properties constantly have new products, new packages and new customizations you need to know about.”

      Epic Photo Manipulation Overlays Bundle (shareasale.com)

      Focusing on a niche requires finding your passion, committing to your corner of the market and constantly nurturing its growth. “I don’t want to be a Jack of all trades, master of none,” Little says. “I want to be a big fish in a small pond. Because for me, sticking to a niche has absolutely worked.”

      In searching for your own portion of paradise, remember that new niches are created all the time — think film tourism, trips for those who only travel with pets or adventure travel for women over 50. For Little, it was a perfect pairing of romance and an accommodating island in the West Indies. For you, the opportunities are endless.

      Originally appeared in the spring 2022 issue of The Compass Magazine.

      You May Also Like

      Event Recap: VAX VacationAccess at the Romance Travel Forum

      Business travel is back! As you may have read previously, I recently traveled to Mexico for the Romance Travel Forum. This was my first in-person event since March of 2020 and I must say it was so many feelings all jumbled up into one anxious mind and body! But maybe that is all for another buzz

      Diversity in Travel

      Travel is beyond ramped back up! My business travel schedule has certainly hit the ground running at breakneck speed as well. My last few events have given me the opportunity to really spend some time talking to advisors about the main focuses in their business, the type of travel they feel confident

      On Your Radar: 5 New Resorts

      These five resorts have just come onto the scene. Put them on your list for your clients who are always looking for something new. 1. Live Aqua Beach Resort Punta Cana, Dominican Republic Opened: February 2021 You Can’t-Miss: Seven on-site restaurants featuring traditional and avant-garde local an

      Destination Next: Puerto Rico

      The smallest member of the Greater Antilles, the island of Puerto Rico is located in the Atlantic Ocean just east of the Dominican

      Leave a Reply

      How to Sell Yourself as a Travel Advisor

      Travel insights from Steve Hirshan, senior vice president of sales at Avoya Travel and contributor to Travel Professional News

      Here’s the one question customers usually ask themselves that can make or break your sale: “Am I willing to invest my time and trust with this person?”

      How do you ensure you get the ‘yes’? By ensuring you’re selling yourself to your clients. As a travel advisor, your experience and knowledge help you design unforgettable travel experiences for your clients – this value that you bring is what you want to be selling. By ‘selling the product’ first and not yourself, you run the risk of your clients saying to themselves, “I can buy this online.”

      Compare this to the large-scale travel websites today that focus on selling the product first. Following this strategy is sure to guarantee that your authenticity, uniqueness and human side get lost in the mass market of potential sources for booking travel.

      Here are four tips on how to best showcase your value as a travel professional to your clients (and how to win over new ones).

      Showcase Your Expertise

      Don’t just focus on selling the deal, sell your knowledge and expertise. Being a jack-of-all-trades (but a master of none) isn’t going to help you stand out in the marketplace, so be sure to focus on a niche to specialize in and communicate that expertise to your clients. To get started, choose a few destinations, products or types of travel experiences and make those your specialty. Incorporating a niche may seem like you’re narrowing your prospects, however, it can create more business than you think by winning over prospective clients’ trust.

      Focus On Personalization And The Human Touch

      In today’s digital world, personalization is a must, and that doesn’t exclude the travel industry. Travelers are seeking out that personal touch more than ever, which is your opportunity to step up and fill those shoes.

      Large-scale online travel agencies often make travelers feel unimportant and unknown, and clients can be made to wait on hold when complications arise. Travelers want to be assured they can talk to a real person, not a machine or call center agent – someone who gives that personal support even while clients are traveling.

      You’ll also want to take the time to get to know your clients’ interests. Travelers are seeking out personalized trips partial to their interests and hobbies. You may have a customer looking at going paddle boarding, exploring coffee houses, different cuisines or cliff diving on the other side of the globe. Whatever their interest is, creating a personalized itinerary that reflects the traveler is key to success.

      Sell Your Services

      When it comes to the value you can bring to a booking, people usually think of the assistance you can provide when things go wrong, the time you can save clients by sifting through a myriad of travel options and the details you can tend to on their behalf that make trips go more smoothly (especially during these last two years).

      Travelers are not coming to you for something they can easily book online themselves. They want to see the value of using you. Add different complexities to remind your customer that only you can plan a vacation like this – unique recommendations, unforgettable excursions, first-hand experience – the possibilities are endless.

      Define Your Elevator Pitch

      If you had only 30 seconds to sell yourself (and the value you provide), the same amount of time it would take you to ascend five floors in an elevator, would you be able to convince someone to book their travel through you? A good elevator pitch will help you establish yourself as someone with the ability to create great vacations for your clients; not just a representative for various travel companies, but the go-to source for all things travel.

      Take the time to define what makes your agency different than the large-scale OTAs or other travel advisors out there. Is it an interesting backstory or a focus on a specific travel expertise? Make sure you know who you are and what you’re able to share with your clients. If you’re not clearly defining your value, your clients won’t be able to see it either.

      You May Also Like

      Seven Critical Items for New Travel Agents

      Recently, I was quoted in a great article in Travel Market Report by Cheryl Rosen on “How to Become a Travel Agent: A Guide for the Perplexed.” My contribution mainly related to the importance of having a business plan, certain disclosures that every travel advisor (using ASTA’s new terminology) sho

      Starting a Career as a Travel Agent in 2021? 6 Steps to Get Started

      There has never been a better time to enter the travel industry than right now. As travel comes back to life after the complete shut down during the COVID pandemic, there is a shortage of travel agents to help consumers who have strong pent-up desires to start traveling again. As destinations open u

      “Wooing” Your Business Partners

      It’s true. I have the gift for gab. But come on, that tends to be a trait of many women. And I feel that I can take liberty calling out this stereotype, because I am a woman. People often think that because I am gregarious that I find it easy to build strong relationships with business partners. In

      The Big 3 – Tips for Business Wellness

      Without question, wellness is a key focus for many small business owners today. In a recent study by The Global Wellness Institute, they uncovered significant, diverse and positive

      Leave a Reply